REIMAGINING A COMPREHENSIVE PET CARE BRAND DRIVEN BY EXPERTISE AND LOVE!
Wiggles is a past growing pet-care brand with an expansive product portfolio of products and services that cater to all the needs of pets and pet parents.
The brand look and feel needed to connect with consumers while communicating the brand philosophy and reflect the growing aspirations of the brand.
Redesign the brand’s corporate identity and look & feel to strike a balance between professional and approachable.
Create a brand identity system that enables the brand to represent its wide bouquet of products and services consistently.
Pet parents who are looking to go the extra mile for their pets and are looking for comprehensive pet care solutions.
Wiggles strongly believes in responsible pet care. The brand leverages the expertise of a passionate team of vets to develop its product and services. Thus we zeroed in on expertise and love being their two core principles the new identity would reflect. We partnered with Ideosphere to craft the brand positioning — ‘Learning to Love’. This positioning succinctly encompasses the brand belief that being a pet parent is making a life long commitment to learning what they need and being worthy of the love they shower us with.