By Vrishali Kekre Deshmukh — I recently morphed from a nuclear family into a joint family. And the age chasm between the youngest (5) and the oldest (77) in the house was a glaring reflection of changing times. Being a keen observer of human behaviour, having a Gen-alpha, Gen-Z, Millennials, and Boomers all under one…

The Indian retail industry has undergone a massive transformation in recent years, with the rise of digital technologies and the growth of direct-to-consumer (D2C) brands. While many traditional brick-and-mortar stores have struggled to keep up with the competition, others have found ways to adapt and thrive in the new landscape…

By Dhun Patel Brand architecture is important for every business, whether a startup or an established one. Because, in a way, brand architecture addresses the pertinent question, “What exactly does your company do?”! If businesses want their customers to remain loyal to their brands, products and services, shaping the brand…

And… we’re back with a new edition of our actionable series, Brick to Click in 60 Days, where we’ll tell you how you can use social media, to influence customers to shop on your website. But, before we begin, don’t forget to check out our Weeks 4–6 plan, ‘Discover the…

Welcome to a new edition of our actionable series, Brick to Click in 60 Days. We’re now at the halfway mark, and we assure you, it’s only going to get more exciting from here. But, before we begin, don’t forget to check out our Week 3 plan, ‘Create a Visual…

Welcome to Week 3 of our series, Brick to Click in 60 Days. We’re back… with some incredibly actionable plans for you, to create your e-commerce website. If you have missed catching our Week 2 plan, ‘Let’s Create Experiences’, we recommend you first check out that blog here. This week…

It’s a brand-new week and we’re back with some brand-new tips for you! Welcome to Week 2 of our series, Brick to Click in 60 Days. The last week, we introduced you to the Who, What & Where of an online business. …

Welcome to the first edition of ‘Brick to Click in 60 Days’! Over the next 8 weeks, we’re going to tell you all that you need to know, to take your business online. Ready to start? Here we go! All you need to do is find the right answers to…

By Vrishali Kekre Deshmukh In 2016, a fintech giant approached us, to explain the technology behind money transfers that were based on a biometric verification or a UPI handle. We couldn’t believe our ears! Was such a thing even possible? …