ASK Gadre, a seafood brand, wanted to enter the gourmet RTC category. The aim was to create a distinguished niche for this new range of products while weaving an authentic culinary experience. OBJECTIVE It was important to differentiate this category of products so as…

The world of augmented reality (AR) has been rapidly evolving, capturing the attention of tech giants and consumers alike. Apple and Meta (formerly Facebook) have emerged as key players in this space, with their respective AR initiatives. However, recent developments sparked debates over whether Apple’s entry into the AR realm…

The iOS App Store launched in 2008 with 500 apps. Today, there are over seven million apps available across iOS and Android platforms, extending to every app and game genre and niche.* Source: https://www.businessofapps.com/data/app-statistics/ In a day and age when brands are going trigger-happy creating APPs, one must pause and ask…

By Vrishali Kekre Deshmukh — I recently morphed from a nuclear family into a joint family. And the age chasm between the youngest (5) and the oldest (77) in the house was a glaring reflection of changing times. Being a keen observer of human behaviour, having a Gen-alpha, Gen-Z, Millennials, and Boomers all under one…

The Indian retail industry has undergone a massive transformation in recent years, with the rise of digital technologies and the growth of direct-to-consumer (D2C) brands. While many traditional brick-and-mortar stores have struggled to keep up with the competition, others have found ways to adapt and thrive in the new landscape…

By Dhun Patel Brand architecture is important for every business, whether a startup or an established one. Because, in a way, brand architecture addresses the pertinent question, “What exactly does your company do?”! If businesses want their customers to remain loyal to their brands, products and services, shaping the brand…

And… we’re back with a new edition of our actionable series, Brick to Click in 60 Days, where we’ll tell you how you can use social media, to influence customers to shop on your website. But, before we begin, don’t forget to check out our Weeks 4–6 plan, ‘Discover the…

Welcome to a new edition of our actionable series, Brick to Click in 60 Days. We’re now at the halfway mark, and we assure you, it’s only going to get more exciting from here. But, before we begin, don’t forget to check out our Week 3 plan, ‘Create a Visual…

Welcome to Week 3 of our series, Brick to Click in 60 Days. We’re back… with some incredibly actionable plans for you, to create your e-commerce website. If you have missed catching our Week 2 plan, ‘Let’s Create Experiences’, we recommend you first check out that blog here. This week…