And… we’re back with a new edition of our actionable series, Brick to Click in 60 Days, where we’ll tell you how you can use social media, to influence customers to shop on your website.

But, before we begin, don’t forget to check out our Weeks 4–6 plan, ‘Discover the World Wide Web, if you missed catching it earlier.

We’re now in the final two weeks of Brick to Click in 60; Weeks 7 & 8! You’ve quite possibly built your website by now or are halfway through the process. So what next? Now, you need to reach out to…


Welcome to a new edition of our actionable series, Brick to Click in 60 Days. We’re now at the halfway mark, and we assure you, it’s only going to get more exciting from here.

But, before we begin, don’t forget to check out our Week 3 plan, ‘Create a Visual Splash’, if you missed catching it earlier.

By now you’ve probably got the hang of how to choose your target audience, what and where to sell to them, and how you can entice them with delightful experiences and visual appeal. Your next task is to get your website up and…


Welcome to Week 3 of our series, Brick to Click in 60 Days. We’re back… with some incredibly actionable plans for you, to create your e-commerce website.

If you have missed catching our Week 2 plan, ‘Let’s Create Experiences’, we recommend you first check out that blog here.

This week let’s dive into a sea of dramatic visuals and website designs, to create quite an impact with your customers. Read on!

Design an Interactive and Intuitive Website: In the virtual world, customers can’t touch and feel your products. But, you still need to afford them the experience of being able…


It’s a brand-new week and we’re back with some brand-new tips for you! Welcome to Week 2 of our series, Brick to Click in 60 Days.

The last week, we introduced you to the Who, What & Where of an online business. If you’ve not had a chance to check out that blog, we recommend, you read it here.

And, now that you know what it takes to lift off an e-commerce website, you need to ensure that customers visiting your website, stay on it and make a purchase.

This week, as promised, we’re going to tell you how you…


Welcome to the first edition of ‘Brick to Click in 60 Days’! Over the next 8 weeks, we’re going to tell you all that you need to know, to take your business online.

Ready to start? Here we go!

All you need to do is find the right answers to the Who, What & Where of your business!

WHO is your Target Audience:

The beauty of the world wide web (internet) is that it lets you reach out to countless people in a jiffy. A post, a forward, or a reshare is all you need, to reach out to millions…


By Vrishali Kekre Deshmukh

In 2016, a fintech giant approached us, to explain the technology behind money transfers that were based on a biometric verification or a UPI handle. We couldn’t believe our ears! Was such a thing even possible? Had it not been for this company’s impeccable credentials in implementing the tech behind the UID (Aadhar) in India, we would probably never have believed their new idea as easily as we did.

Back in 2016, the idea of cashless transactions was unheard of. In many ways, it was a massive leap of faith for us (who knew back then…


By Vrishali Kekre Deshmukh

Barasā: A traditional naming ceremony in India
Barasā: A traditional naming ceremony in India

Anyone who’s had a child will relate to the emotional pressures of naming their new-born. No sooner is the baby born, parents and family members go through a mixed bag of emotions; excitement, and apprehension, concerning the name to be given. After all, a name is a tag that lasts a lifetime, often, even outliving the individual.

Entrepreneurs go through something similar when choosing a name for their brand/s!

In India, faith; religious or spiritual, often serves as the guiding force for choosing a baby’s name. This context is largely missing in business and entrepreneurship. More…


By Dhun Patel & Chaitra Patel

If you think branding is an activity meant only for the likes of the Nestlés, ITCs, Apples, and Googles of the world, then it’s time to think again. Branding has never been more important to businesses both big and small than it is today!

But, why are we saying this?

‘Branding’ is an oft-misused word that’s casually thrown about, to indicate logo design and/ or visual elements. It’s much more than that! A strong brand does not develop overnight merely on the basis of a logo. …


By: Dhun Patel

5Cs to Great Packaging

Never before in the history of mankind, has the consumer had such immense power of choice as they enjoy today. Walk into any retail store or open any eCommerce portal and, no matter what the product category, there are more than a dozen brands vying for their attention.

The principal challenge for us marketers then, is how to get a consumer to first notice, then engage and next decide to buy our brand.

Research into consumer psychology and buying behaviour shows that the first instinct to pick up a product is driven by emotion rather than logic…

Therefore Design

Therefore Design is a multifaceted design house that offers services in Design Research, Communication Design and Industrial Design.

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